23-4-2025 – Grayscale, the asset management titan behind the newly launched Bitcoin ETF, CEO Peter Mintzberg has unveiled an ambitious blueprint to redefine the firm’s future. Speaking to Fortune, Mintzberg articulated a vision to broaden Grayscale’s appeal, rolling out an array of innovative investment vehicles designed to captivate a wider clientele. These include a suite of ETFs—some already active, others in the pipeline—that span a spectrum of cryptocurrencies, alongside ventures into Ethereum staking and funds crafted around the sale of covered call options.
To spearhead this expansion, Mintzberg is marshalling a formidable national sales force, now 19-strong and growing. While he remained tight-lipped about specific client engagements, his extensive Wall Street pedigree—forged through years of steering asset management for family offices and sovereign wealth funds—hints at the calibre of investors Grayscale aims to court.
