14-4-2025 – Tokyo’s Metaplanet has emerged as Asia’s premier corporate Bitcoin holder, achieving an extraordinary 108.3% BTC Yield in early 2025. The firm’s holdings have swelled to 4,525 BTC, valued at $386.3 million, with each coin acquired at an average of $85,366.
The company’s ambitious expansion strategy, spearheaded by Chief Executive Simon Gerovich, aims to amass 21,000 BTC by 2026, with an interim target of 10,000 BTC by year’s end. This trajectory has been bolstered by recent acquisitions, including 319 BTC secured for ¥3.78 billion and a previous purchase of 160 BTC.
The firm’s innovative approach to performance tracking, utilising its proprietary BTC Yield metric, revealed impressive gains of 309.8% in the final quarter of 2024, followed by a robust 95.6% growth in 2025’s opening quarter.
Whilst Metaplanet maintains a commanding position in Asian markets, it remains second to American counterpart Strategy, which holds 528,185 BTC. However, Strategy’s recent disclosure regarding potential Bitcoin sales amidst capital raising challenges could alter the competitive landscape.
To fuel its aggressive acquisition strategy, Metaplanet has orchestrated a sophisticated financing approach. The firm’s “210 Million Plan” has successfully raised ¥35 billion through share issuance since January, representing 42% of its targeted capital raise. This equity-based funding has been complemented by zero-coupon bonds, including an early redemption of a ¥2 billion instrument and a fresh ¥2 billion ($13.3 million) issuance announced on 31st March.
The company’s success story unfolds against a backdrop of increasing corporate interest in Bitcoin treasury reserves, particularly across Asia, where cryptocurrency adoption continues to gain traction despite regulatory oversight. This trend signals a shifting paradigm in corporate treasury management strategies throughout the region.
